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Cresta International Advertising Awards
The Cresta International Advertising Awards are a worldwide awards whose purpose is to acknowledge high standards of creative achievement in the international advertising and marketing communications industry. It functions through an alternative judging process based upon narrow criteria.〔Hooper, Sally: (Riding the Cresta of a creative wave - international advertising awards finalists line up ) gma: The Global Marketing Alliance, July 31, 2012〕
== History ==
The awards, launched in 1993 by Creative Standards International in partnership with the International Advertising Association,〔Duncan, Apryl: (About: Awards for Advertising ) About.com〕 were spearheaded by Nancy Ross, who had beforehand helped to run the Clio Awards for 16 years.〔Elliott, Stuart: (THE MEDIA BUSINESS: ADVERTISING; A new award for ad creativity, the Cresta, joins a long line of aspirants for the title of the next Clio. ) The New York Times, February 23, 1993〕 Cresta, which stands for "Creative Standards", has grown to cover twelve distinct groups of competition: Press, Outdoor, Ambient Media, TV/Cinema/Online Film, Interactive, Radio, Direct Marketing, Design, Incentives & Promotions, Branded Entertainment, Crafts and Integrated Campaigns.〔(About Cresta )〕
Cresta's U.S. headquarters is located in New York City.〔(Contact Cresta )〕
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